Ulf is the President of G2020 Advisors Nordics, an investment and advisory firm specializing in high-impact strategic and financial guidance for Asian UHNW families and emerging Technology Companies.
He co-founded Abeloo, a company deeply engaged in environmental impact by collaborating with major international companies on Carbon credits and Forest projects across Brazil, Colombia, and DRC. Abeloo empowers companies and public organizations to enhance their sustainability through a zero-emission carbon index.
As the founder & Chairman of Zoundio, a Swedish edTech company, Ulf leverages patented AR technology to revolutionize music instrument learning, achieving 10x efficiency. Zoundio’s Amped series, in partnership with Gibson, has made them Gibson’s exclusive global digital partner.
Ulf is also a Partner at Result Strategy, instrumental in assisting 300+ tech companies in accelerating innovation and global expansion, owning assets like Epicenter, Europe’s fastest-growing tech innovation house with hubs in Stockholm, Helsinki, Oslo, and 26 cities in execution stage.
Ulf’s impactful journey includes being a major shareholder in MTV Produktion (now Zodiak), eventually sold to De Agostini Group, and achieving a successful turnaround with 45+ TV/film production companies worldwide, surpassing 400 million Euros in revenue in 2008.
With over 25 years in the entertainment industry, he’s an artist, producer, songwriter, and founder of the iconic Ace of Base, holding the world record for the best-selling debut album with over 25 million copies sold and a total of 50 million records.
Ulf’s dedication to clean tech spans a quarter-century, with a focus on sustainable impact investments since 2001. He currently serves on several boards and advisory boards in the environmental sector, including the STOIC Foundation.
Co-founder & President of Abeloo, an environmental friendly company – https://abeloo.swiss/
Senior Partner of Epicenter, Stockholm House of Inovation – https://epicenterstockholm.com
Linkedin profile – https://se.linkedin.com/in/ulf-ekberg-68a9a